Web Content Writer Consultant


A Web Content Writer will be responsible for content development for the CIFOR-ICRAF and GLF websites that grows traffic and engagement. The writer also conducts keyword and sectoral research to find trends that connect to the knowledge, publications and missions of CIFOR-ICRAF and GLF, positioning the organizations’ web presence at the forefront of the environmental sector by connecting internal resources with external interest and demand. The writer generates ideas for inspiring web content and can write quickly, accurately and creatively, able to develop intriguing titles and catchy entry-points. The writer ideally also understands marketing to ensure that all parts of web content have purpose and value for overall organizational growth.

Duties and responsibilities

  • Responsible for content development and maintenance of GLF and CIFOR-ICRAF websites, keeping them dynamic and responsive to traffic as well as web and social media trends
  • Writes clear, accurate and attractive knowledge-based content that leverages SEO principles to maximize reach and engagement. Can edit and proofread their own and others’ work as needed
  • Helps manage overall web content strategy: promoting events, press releases, new trend topics, knowledge products and public profiles of organizational leaders and scientists
  • Helps create and manage a content calendar and timeline
  • Works well in teams, often creating content in collaboration with CIFOR-ICRAF and GLF scientists, team leaders, communications teams and other external writers
  • Helps produce diverse communications from published knowledge products, such as videos, infographics, articles, social media campaigns, etc.
  • Collaborates with Interaction Designers and Web Developers to ensure that product design and content work harmoniously together. Possible to participate in design research
  • Proofreads all content for consistency with CIFOR-ICRAF and GLF writing style and grammar

Education, knowledge and experience

  • Bachelor’s degree in communications, journalism, (digital) marketing or a related, relevant field
  • English native with excellent communication (both verbal and written)
  • 3 years of full-time experience as a web content writer and editor for online or print media, video production or broadcasting
  • Has a strong grasp of social media landscape
  • Understands overall CIFOR-ICRAF research context based on goals, visions and mission
  • Understands overall GLF mission as well as goals of each GLF sub-division (events, knowledge, youth, Landscape News, learning)
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Understanding of web design principles is an advantage.
  • Excellent understanding of different types of content formats and channels, and strong knowledge and understanding of current trends in digital media/social media
  • Proven ability to coordinate content contributions within a team and/or across teams; ability to build strong working relations with counterparts
  • Background and understanding of environment, climate, forestry or related subject areas and science communications
  • Knowledge of French, Spanish, German, Bahasa Indonesia, Portuguese a plus

Personal attributes and competencies

  • Ambitious in digital marketing
  • Must be able to multitask and work well under pressure.
  • Ability to meet deadlines
  • Strong research skills
  • Passion for the latest digital marketing trends
  • Strong sense of ownership in decision making
  • Attention to detail and focus on output quality
  • Results-driven personality and independent worker
  • Has flexible work hours and enjoys working remotely and across different time zones
  • Excellent organizational and planning skills
  • Superior project management and time management skills
  • Strong knowledge of editing practices and English grammar
  • Outstanding written and verbal communication skills
  • Reliable and efficient
  • Works well under pressure and manages a high workload efficiently
  • Able to manage multiple projects and keep track of multiple deliverables at once
  • Is a team player with excellent interpersonal skills

Terms and conditions

  • This is a part-time consultancy position.
  • The duty station: Home-based